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China Wholesale Review -
Wholesale Exclusive
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Thursday, 03 February 2011 09:50 |
Aliexpress francais ? Aliexpress español ? … Aliexpress launches multilingual sites?
Today is the 1st date in Chinese lunar new year. 2011 is a rabbit year. I just learned a Chinese term “Moving like an escaping rabbit”, which is quite exact for Aliexpress.com in 2011. It has launched a few subdomains for a few months, fr.aliexpress.com, es.aliexpress.com…. just to name a few. Those subdomains also have content in corresponding languages.
Does Aliexpress.com plan to launches multilingual sites? I think not. It is just to acquire more traffic from Google.
Looking back to Aliexpress`s background, you would found alibaba.com, which is the largest B2B site in the world and it is in English. It is founded in 1990s, in the last 20 years English is still the only available language. If Alibaba does not have plans on multilingual sites, Aliexress.com has little chance.
For this topics I make several research, some of them may be Aliexpress.com`s concerns or reasons. 1 French/Spanish are listed as top salary majority of bachelor graduates. It means Aliexpress need to increase its operating cost. (However, lots of Aliexpress Sellers hire these graduates and sell in Ebay as most of them are cross countries sellers) 2 Buyer has enough English skill to make the deals – Trader has global trade experiences should always be good at English.
3 Guarantee the Services! Only English communicating email in the dispute and content can be understood and monitor by the management team. Also it is the only situation to make three parties equal.
When I search fr.aliexpress.com in google.fr, I find page fr.aliexress.com/wholesale.html. The url told me that it should be a technical work, for its Spanish/German/Italian URL has the same ending. It just brings bad user experiences – machine translating pages would not give the exact meaning of the original words, even causing misunderstanding. It also makes the buyers assume the sellers are able to communicate in their own languages.
Anyway, I have seen other marketplaces were moving like an escaping rabbit. More multilingual sites should come soon.
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