Omniture SearchCenter: The Ultimal Solution For Optimize Your PPC Campaign Based On Real Data 

 If I want to say that I would like to write an article about Google, you though I might be drunk. Also it will make no senses to write a full review of Omiture, the leading online business intelligence company.

So Toady we may just focus on its search center.

Omniture SearchCenter is designed to save you time and help you refine your Search Engine Marketing (SEM) strategy. It combines click and cost data from multiple search engines with visitor, lead, customer, order, or sales data from your site into one easy-to-use interface.

Basically, the tracking technology is a dinosaur technology, especially that cookie still be the heard of the major tracking methods. However, Omiture do make some different for it use Meta to record all the info to map your visitor`s matrix.

In omiture, you can set 6 level meta to track from the keyword sources to the result. It will totally teach you what is the authentic ROI.

 Key benefits:

1 Keywords that deliver real impact—because of its native integration with Omniture SiteCatalyst, use analytics data with SearchCenter to measure the end-to-end conversion process according to your specifications. Google analytics do have conversion tracking, which are also used by lots of online marketing talent. However, Google analytics is not good at the transaction and action tracking for it is tracking methodology. ROI is the most aspect to review a campaign success or not, Omniture can turn your question mark to data and show the map even.
2 A single interface and Dashboard—get it all in one place. You do not need to log in different search engine account to management your campaigns. 
3  Automated keyword management—make changes to bidding strategies, campaigns ad groups and keywords through the point-and-click interface.
Automated bid management—define bidding rules and alerts based on key metrics that will automatically adjust bid strategies based on performance. 
4 Keyword targeting—pinpoint the keywords most relevant to your segments by measuring keyword performance against your desired profiling information.
5Channel overlap report, if you are running other on campaign, you may also see the overlapping situation, which will give some direction to how to coordinate different campaign.

After all Omniture is very expensive gear, I would like to recommend to those bid corporations rather than SME.