ReviewFBI Exclusive - Email Marketing Services Review Part 4: Bronto Review

Bronto`s Email Marketing services is called solution at its official site for it do provide more advanced features than the other vendors. Bronto provides 3 different versions of Email Marketing solution: Core Version, Professional Version and Agency Version. Today we prefer to review the most powerful one, Professional Version, to get deep insight into its competitive abilities.

Private Domains
We find that few agents dear to promise to dedicate a private domain to merchant. For some newbie visitor, I would like to give a briefing on the Private Domain. It means all your email will be send from a dedicating IP, which only belong to you. Lots of other vendors, even the giant one, may only provide shared IP. If just one of the emails from that share IP marked as spam, your email will be marked as spam immediately. With a dedicated IP and personalized domain name, you can have full control over your reputation and deliverability and provide a fully branded customer experience, down to the names of the links. You can set up sub domain and make it easier for your messages to be recognized and improve your customers' experience, translating to a higher ROI. Private domains function is really better than the spam check, which only give you a spam control on the content level.

Deliverability
As mentioned in the previous reviews, relation with ISP is very important. Bronto offers a set of tools to help ensure successful delivery of your messages. Their experts have working relationships with all of the major ISPs, deliverability audits from partner ReturnPath, and message validators to ensure that clients’ messages reach the customers. In addition, Bronto offers support to help clients address bounce and abuse issues. They also offer assistance with list hygiene and list fatigue prevention.

Also their report system will help you to guarantee the deliverability. The related function, Sender Rating, provides an overall score to help you monitor the health of your reputation. The Sender Rating is derived from critical message delivery metrics such as complaints, bounces and other factors that impact deliverability.

Reporting & Analytics
The reporting and analytic tools allow you to see beyond the scope of just deliverability. Track the performance of your campaigns through a magnified lens. From conversion tracking to list growth and message responsiveness.Harness the power of post-click marketing and engage your contacts with highly individualized, relevant marketing messages using application integration with a variety of analytics solutions including Omniture SiteCatalyst, Google Analytics.

We also review the client list of Broto and find its diversities. The experiences of serving different kind of clients will help them learn more about different demands of the clients. It is very good side of its profile.

After all, I would like mentioned that Bronto also has API services, which can allow you to seamlessly integrate with CRMs, content management systems, and web analytics. If you have little knowledge about CRM and its prices, you will know that how important it is. Also Omniture is not a cheap tracking services, I always will ranked something high if it is compatible with Omniture or has some specific function for Omniture.