Constant Contact Review - Exclusiv Email Marketing Services Review Part 2

Service Review - Email Marketing Services

Tuesday, 23 December 2008 13:04

ReviewFBI Exclusive - Email Marketing Services Review Part 2: Constant Contact Review

Today we will review another email marketing services provider: Constant Contact.First I think it offer a great opportunities for your to learn more by giving a 60-day free trial. What is more, no credit card is required, what you need to do is contact their sale person and ask for.

Ease of Use

It is very easy to use the Constant Contact to create a email campaign, it do not have much differences than the other email marketing platform. However, I still found some function that will really help our EMD specialist to boost his efficiency. “Spell check in 12 languages” is a fantastic function, especially for those use locale language to communicate with their clients. Anti-Spam check is also very great function, for example, some dummy user may not know that some color will be consider as spam color.In this situation, Constant contact would give you the warning when you use its Anti-spam Check.

Free Template

Compared to Icontact, Constant contact`s template do not have much advantages, for it also provide 300+ free template. The key features of its template function are its options:   Insert Survey link option, Insert coupon option, PayPal click-to-buy option, Amazon ASIN promotion option… which will satisfy all your need, especially you are ecommerce company that use email as a major communication channel.

Campaign Reporting

Constant Contact provides all the basic necessities you’d need to create a comprehensive report including bounces, bounced percent, complaints, opt-outs, click-throughs, click-through percent, forwards and more.

It also give you a special tools called Benchmarking tools. It will help you to evaluate your statistics again the average. You can get more idea for your email campaign optimization.

Constant Contact are improving their reports section and eventually enable the user to integrate with Google Analytics, which is the major tracking tools for small business.

Tracking and User Segmentation

Here are some features related with the tracking and list management.

    * List import: file or manual
    * Microsoft® Outlook® & Outlook Express® Quick Import plug-in
    * Create up to 15 custom fields
    * Bounce and permission management
    * List segmentation functionality
    * "Do not mail" list management
    * Unsubscribe Comment Box

The functions focus on spam free and user experience guarantee. You can still use its segmentation function to customize the email

Over all, I recommend to just take the free trial and have a tour to take a look.

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Last Updated on Wednesday, 31 December 2008 07:52

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