ReviewFBI Exclusive - Email Marketing Services Review Part 6: Epsilon Dream Mail Review

Before I introduce the Dream mail system, I would like to go through its antitype: Dart Mail. Dart mail is a very powerful platform developed by DoubleClick, a Google company and the bellwether of rich media advertising. Dart Mail taken a major market share in the early 21 centry. However, the spam and spy ware issues also brought lots of challenges, especially when those issues gave a negative impact on Double Click. Thus, when double click change its focus on rich media, it just sold it to Epsilon. Then, dream mail start to win the heard of the major giant company`s EDM Specialist.

The relationship with ISP

If you know even Yahoo and Microsoft are using Epsilon Dream Mail to send promotion email, it is very easily to understand that some people say Epsilon is the No. 1 Spamer on earth. They also have a special relation team to deal with all the spam related issue with epsilon. I have tested its system and witness their power: I set the sender as This e-mail address is being protected from spambots. You need JavaScript enabled to view it , it still can arrive the inbox in hotmail. Epsilon calls it as H Hygiene Services.

Data Base Services

If you want me to give you what are its ultimate advantages, I would say the Dream mail system may not have much differences with other platform we have introduced. The most important feature of Epsilon Email Marketing Services is its integration of other data base services.

For example, you may want to segment the user data base on their after click behavior. Also, you may want to segment your buyer once they reach the specific section of the web matrix

If you are need advanced segment, you can also implement Epsilon`s API connected with your data base. You can send real time promotion email to the client and keep a conversion cycle without any manpower intervention. If you have ever buying in overstock, you may find that you will get lots of coupon email in 72 hours after you submit your order without further payment action. However, if you stop to click through those emails, they will stop to reach your inbox in the next 10days. This function called Epsilon's Customer Data Integration (CDI) system, which can integrate all of your customer data into Agility.

I think the data is the most valuable treasure for the giant company. The data tracking & mining should be the first stage of any marketing campaign, especially the retention and conversion campaigns. Epsilon`s strategies are not just as simple as sending email and giving you report. I start to double whether I am qualified to give ranking for this company after I visit its press center and find those top researches in email marketing.