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iContact Review - Exclusive Email Marketing Services Review Part 1 PDF Print
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LightInTheBox
Service Review - Email Marketing Services
Tuesday, 16 December 2008 13:21
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 ReviewFBI Exclusive - Email Marketing Services Review Part 1: iContact Review

I am working on the 2009 E-marketing 2009 these days. I do not get much budget since the financial tsunami has seriously turn down my company`s business. After careful consideration, I think it is time to launch Email Marketing campaign to keep our old client stay and stick with us. This is the key strategies to survive under the hard time.
I have research lots of the email marketing services provider, whose review will be released in the next few days. Today let me give the part one.

Relationship with ISP
Lots of Email marketing newbie do not know how important of this relationship is. I would like to give a very simple question: what if your promotional email became spam? So it really impressed me that iContact has white list agreements with major ISPs so the clients can enjoy a free spam deliverability with a high deliverability rates between 98%-99%. It is really fantastic digit that only the leading giant, Epsilon, can reach.

 

Easy Use
Creating an email campaign is simple with Contact's three-step process. Step1: Select the "Create" tab. Step2 Choose how you want to create your email or survey. Step3 Use a web page, HTML type, plain text or create an email from a pre-made template. The whole process is user-friendly and you can preview your message after it is completed.
 
Free Template
Additionally, iContact included the largest list and best selection of templates we reviewed. With more than 300 template options you are There are 300+ professionally designed email newsletter templates, which guarantee you to have a professional looking email message even if you are completely unfamiliar with HTML code.However, you can still use your own for beautiful permission-based email marketing campaigns.

Campaign Reporting
All the reporting features in iContact are conveniently located under the “Tracking” tab and the summary of your emails is on the “welcome” button for quick access. iContact will report click-through and sent forwarded, bounced, delivered and unsubscribed emails. The service doesn't offer reports on conversions or email replies. Nor does it display complaints from customers or the, instead iContact automatically removes that contact from your list.

Tracking and User Segmentation
iContact also allows you to setup aliases and send emails based on established user segmentation. For example, if you just want to promote bikini to your Australia client while you also want to give Christmas special offer to your American clients. You can customize your email for each segment, or even personalize.  
Over all, I rated iContact is an optimal solution for small business, which needs powerful function with an acceptable price.

 


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3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

Last Updated on Wednesday, 31 December 2008 07:52
 

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