ReviewFBI Exclusive - Email Marketing Services Review Part 5: Yesmail Review  More research I did on the Email Marketing Services, More excellent solution and vendor came into my eyes. YesMail is one of the vendors on the top of my potential buying list. It not only give the comment email marketing services, but also offer some data boost services, co-registration. Also its segmentation function also embed on the list management stage. Though it has lots of solutions, I still prefer to give a full review of Yes Mail.
Yesmail Cultivate
Yesmail Cultivate is comprehensive solution for user acquisition. First Yes Mail will help you run co-registration campaign, which means the user from other website joining their co-registration or in Yesmail co-registration partner`s network, will agree to receive your email. After get the authorization, you can use Yes mail to sent promotional letter. The visitors may become your user once they click that email and visit your site.
However, I should share my own experiences on co-registration. I had ever running co-registration in red-sail media, but only few conversion I got finally. So you should carefully consider which websites are on your co-registration list on Yesmail Cultivate.
Yesmail Cultivate diagram 
Yesmail Prospector
Yesmail Prospector is the lead generation program offered by Yes mail. Majorly they offer lead generation By connecting specific-vertical businesses with recipients based on their demographic data and stated interests. So you can understand it is another affiliate marketing campaign in the way of email. I can not give my high ranking on the leads from email, however, if you really want a performance base solution to boost your sale, Comeandstay.com would be your optimal solution.
Yesmail Data Booster
When you use Yesmail Data Boost you can add data mart to your subscriber.Data Boost adds attributes and values you deem critical to effectively segment and analyze your mailings, utilizing such data as buyer score, income level, marital status, home value, and more.
You'll have more ways to segment the customer and opt out customers with products & offers that are meaningful to them, which finally keep your margin without any unnecessary cost. For example, Data Boost means you won't offer special discounts to the 'Fashion Prom Dress' subscribers, when it's only needed for the 'Seasonal Discount'.You can also adds actionable information to your data mart and create multiple campaign, such as cross sale promotion, to boost sales.
Yesmail Enterprise & Yesmail Express
Once you sign up in Yesmail.com, you can get a demo, which would tell you their user friendly User Interface. I really appreciate this user friendly approach in the Yes mail system. It also display on the click mapping of their reporting and analyse function.
Its tiered admin function is especially excellent for the company , which has many department or branch would have its own EDM campaign targeting on the local clients. On-the-fly targeting is a function that can help you filter the unqualified email address from your list. Zero In is another user friendly function.I would like to fall it into warning for you will be notified to create triggered messages based on your target's behavior It still have lots of other function, but I recommend you just visit its website and get the opportunities to send 500 email for free.It a amount limit , not a time limit so that you can spend lots of time to research on your own.
After all, I would you like to give “user friendly” to yesmail. Yes mail`s is an InfoGroup company (NasdaqGS: IUSA). It make me more comfortable if I really decide to buy their service in the feture.
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